Reference :- Apart from a lukewarm effort by bellicose presenter Chris Kenny , Sky News has had little to say about California's heatwaves and fires .
Dear award winning journalists with unique and exclusive insights ,
Ignoring the California fires has further diminished your audience on YouTube . There is nothing like a blazing inferno to capture the attention of viewers , and you are missing a great opportunity . The lads at The Sky Reply have compiled the following list of useful strategies you could employ . They will allow you to recapture your lost audience without surrendering ground to the climate change fraternity .
1. When mention in made of " record temperatures " find a place where it was hotter last year and use this to discredit the notion that the heatwave is unprecedented . The beauty of this strategy is that you only need one place to be cooler than it was last year , and you can distract attention from dozens of places that are hotter . In the banking sector this is known as " leverage " , and has proven itself to be a flawless instrument among the many tools of high finance .
2. Review a grim forecast for this year's fire season from months ago , which overestimated the current extent of the fires . Then point out that the fires are not as bad as the leftie doomsayers predicted .
3. Find a group who might benefit from the disaster , and accuse them of fearmongering . Jonesie did that rather well when he said that the health care industry is making a fortune out of unnecessary Covid testing .
4. For an expert opinion , consult a self appointed conservative think tank with an impressive sounding moniker featuring the word " institute ".
5. Search the archives for a mistaken comment by a respected scientist who accidentally spoke out of context , and later tried to correct it . And force them to own it .
6. You could mention that attributing the fires to 20,000 lightning strikes is ridiculous . Fires are started by disgruntled lefties , and California is famous for having millions of such idiots .
Don't forget to use assumptive metaphors and loaded language . ( e.g "crazy greenies intent on destroying democracy" rather than "ecologists" )
Futhermore , when snookered by unhelpful facts , the usefulness of rude personal remarks and bald -faced lies should not be underrated .
We hope this has restored your confidence , and look forward to some spectacular wildfire coverage in the near future . Try to run a story soon , towering flames are far more exciting than ashes .
Your comrade , Ken .
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