Reference :- Controversial coal mining company Adani has been renamed .

Reference :-   Adani has decided to change their company name to " Bravus ".   It's a real problem for protesters who have spent hard earned money on anti - Adani signs  and banners . 

The Sky Reply team has been forced to throw all their anti - Adani protest signs into the recycling bin .  The slick marketing gurus at Adani have decided on a name change , and they have chosen  " Bravus " .  They have explained  that the word is Latin for brave , and they also like the suffix " us " which makes them sound like part of the community .  

Embarrassingly the slick marketing gurus must have skipped their Latin classes at school , since the word  "bravus "  is actually latin for "crooked' and "mercenary' .   I guess if they were already skipping classes on ecology and ethics , why would they bother yawning their way through Latin lessons ? 

Ken junior said he reckons most folk would have no idea regarding the correct Latin translation , but wondered why Adani  would even bother to go to all the expense of changing  their name . 

Monte said he thought it was a cunning strategy , like when the cops caught a chap who ran crooked poker games out the back of the Kooralya pub .  The cheat just moved to another town , changed his name , and went back to running crooked poker games .

Gabbo  reckons Adani , I mean Bravus , could still save face without resorting to another name change . Each time we play scrabble Gabbo always beats us with Aboriginal words we have never heard of . He reckons  Adani should say that they are paying respect to the traditional owners of the land they are mining by renaming the company  " Bravus " which is  an Aboriginal word . 

That certainly would deflect attention from the ignoble Latin translation . But I noticed that  Gabbo had a bit of a look about him . "

 " Is 'bravus ' really an Aboriginal word ? "  , I said 

 " Of course it is .  It's a word from the Dreamtime . "  , Gabbo said 

 " What does it mean ? "  , I said 

 " It's hard to give a precise translation into white man's  language ." , Gabbo said . 

 " Try anyway " , I said 

 " The closest would be  ' a thieving pack of lying money grubbing capitalist pricks ' . " , Gabbo said . 

   " Bravus ad mortem " , I said   

(  It's surprising how much of one's school Latin is still useful .) 

  Your comrade , Ken .